The Ministry Uses AI to Create Multilingual Videos

Summary:

The Ministry leveraged AI to create impactful and informative videos at scale.

Client: 

Finland’s Ministry for Foreign Affairs 

Problem Statement: 

The Ministry for Foreign Affairs of Finland recognized the need to modernize how it shares updates, initiatives, and policies with audiences worldwide. The Ministry wanted to produce compelling videos that not only informed but also captured and held the attention of their audiences—while doing so on a large scale.

To achieve this, they were searching for a video creation platform to transform their communication strategy.

Results: 

• Created 50 videos with multiple languages in 1 month.
• 2x increase in content creation.
• 3125% increase in views on one video.
• Over 200 videos created in 6 months.

AI Solution Overview:

The Ministry adopted Lumen5, leveraging the platform’s AI-powered video creation tools to craft engaging, branded content.

Lumen5 enabled the Ministry to develop personalized branded templates, streamlining their video production. These templates incorporate specific elements such as layouts, color schemes, bumpers, and branding, ensuring consistency across all content. 

The platform also offers robust editor and administrator functionalities, allowing for efficient delegation of video projects among team members. Additionally, Lumen5 supports various download formats, facilitating seamless adaptation of videos for diverse media channels.

References: 

1. Finland’s Ministry for Foreign Affairs Puts the Spotlight on New Initiatives With Lumen5. https://lumen5.com/case-studies/finland-mfa

Industry: Public Services

Vendor: Lumen5

Client: Finland’s Ministry for Foreign Affairs